LIV Golf has often been described as the golfing equivalent to the dormant breakaway European Super League in football. This entity formally launched in October 2021 as LIV Golf Investments, with former professional golfer Greg Norman named as CEO. The Premier Golf League held talks with Saudi investors about a financial partnership, but Golf Saudi (a division of the Public Investment Fund) instead funded a new entity in 2020 which had its own plan to establish a global professional league, often referred to as the "Super Golf League". Later in 2020, the PGA European Tour and the PGA Tour formed a "strategic alliance" to work together on commercial opportunities, scheduling, and prize funds for each tour's membership. PGA Tour Commissioner Jay Monahan responded by implying that golfers who choose to play in a new league would be barred from PGA Tour events. The early framework for a new golf tour to rival the PGA Tour became public in 2019 with announcement of a league to be known as the Premier Golf League. Organization Greg Norman, Chief Executive Officer of LIV Golf, in 2014 Some journalists and commentators have said the tour is part of efforts by the Saudi monarchy, which has been criticized for its corruption and human rights abuses, to improve its public image through sports. LIV Golf is financed by the Public Investment Fund, the sovereign wealth fund of Saudi Arabia. The Invitational Series became the LIV Golf League in 2023. The first LIV Golf Invitational Series event started on 9 June 2022, at the Centurion Club near St Albans in Hertfordshire, UK. The name "LIV" refers to the Roman numerals for 54, the score if every hole on a par-72 course were birdied and the number of holes to be played at LIV events. LIV Golf ( / l ɪ v/ LIV) is a professional golf tour.
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